Danish brand Lustful has just dropped their new campaign, OH-LA-LA, which draws inspiration from a few of our favorite things: “chilled white wine, French autumn and style icon, Grace Jones.”
Grace Jones turned 68 this year, but she’s continued to have a massive influence on fashion across the board: from highbrow Vogue to crusty skatekids, there’s still no one cooler. Lustful hasn’t been around quite as long as Ms. Jones – born last year from the love of NC Stormgaard, Claus Gasque and Rune Glifberg, it has nevertheless been kicking straight from the start. Conceived out of the beautiful bromance between the Copenhagen sk8ter bois, Lustful’s parthenogenesis fruitfully combines slick ~mature~ style with street utilitarianism. For example, we told you bougie buckets are back, and arguably the BEST of the buckets can be bought at Lustful. Check it out:
The collection is currently available at Le-Fix in Copenhagen and online in their webshop.