Beauty is (as worn out as this phrase might be) in the eye of the beholder, or at least a very individual matter. How else would one explain most peoples emo phases?

The glorious emo phase, where teens couldn’t be bothered doing anything but sighing and rolling their eyes at parents through 30 layers of makeup or a fringe heavy enough to outshine any curtain. Becoming a teenager often means having the freedom to define and express your personality through slowly experimenting with different hairstyles, clothes, piercings and makeup to finally settle in on a certain esthetic style once one reaches something that resembles adulthood.

 

The same way we sculpt our appearances with clothes, it has now become more financially and technologically available for us to sculpt our faces and bodies into the shape and form we desire. More interesting than personal style, is how we define beauty when we choose to create it ourselves.

When shooting “A New Kind Of Beauty” Photographer Phillip Toledano was inspired by the 16th century painter Hans Holbein, portraying his subjects in a statuesque matter, highlighting them in a cold and stoically proud posture and draping them in a toga like fashion, with many references to statues from the Greek or Roman empire, societies famously known for being fixated on youth and beauty.

 

 

A fixation that does not seem to have dwindled in our present day. However unfamiliar and strange the heavily plastic operated type of esthetic may seem to some, for others it is a type of beauty that is heavily sought-after. One can not escape the fact, that these are the ideals of human appearance to some, and as Toledano puts it:

“I wanted to represent a particular part of beauty from our time. It will be very interesting to see in a few years time how I compare physically to these projected images.”

 

 

Beauty standarts are in constant evolution and development, and one can often find that things that were previously wildly unheard of quickly becomes the new standard. The same way that tattoos and piercings were once considered distasteful and now are considered very modern, if not an already mainstream tendency. Although standards may be evolving, society’s insatiable desire for youth, perfection, beauty and sex will always be present and humans will have the desire to meet these standards in one way or the other.