Last Sunday we did a boys mission out to Lego World in the Bella Center. It was basically a gigantic branding exercise which you still had to pay 140 to get in. Sweet concept: come and let us advertise the fuck out of ourselves and while you’re at it, give us some cash. But perhaps – because 3 or us are hovering 30′s and the fourth was passed out in his pram – we lay outside of the direct target group and leaving the majority of the proposed 14,000 guests unaware to the blatant bombardment of company ‘core values’.

Either way, it was hot as a nutsack for thousands of keen dads, and the discreet competition to build the most advanced structures while sitting in a pool of hundreds of thousands of Lego (yes you can link to their site here, and no, we’re no getting fucken paid) bricks.

One of our tuffguy gang was Alistair Wiper, a keen and diligent shutter-button frequenter, who extracted a series of focussed fathers having the absolute time of their lives.

I screwed up the posting the gallery so just click on one and wizz through from there until I get it fixed.