Shoe The Bear make shoes. Possibly the weirdest brand name I’ve heard for ages (oops I just looked in the mirror and realised the we’re called bitchnob or something ridiculous) are quoted somewhere (cos this is refined copypaste) as saying this. (We) “are located in the pulsating environment around the creative brotherhood of LYNfabrikken in Aarhus, Denmark. (This is where my anal editing skills kicked in to fix the almostenglish) end of quote-ish” For every new collection Shoe The Bear collaborates with new partners with whom they develop a line of unique art sneakers. For the AW10 collection we had the pleasure of mixing our laces with the creative melting pot, SHFT from Copenhagen. Jan and Benjamin of SHFT have done extremely cool stuff for the last few years, and have also become MTV darlings. (Shit I wanna be a darling too! Mtv: Call me!) The tag team with Shoe The Bear has set new standards for sneakers.

Did you get all that? Good.

Either way, memorable brand name or not and my analediting aside, I quite like the shoes and would be ultra down with a pair in umm, let’s say black.

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