Chiquita’s latest ad campaign imbues its audience with an instant sense of wonder. Using playful illustrations on stickers juxtaposed to the iconic Chiquita stickers, the product and brand become more engaging to the consumer—plus they just look cool.

Check out the interview with art director, Dj Neff, here

And while we’re on the subject of the fantastic pooks (banana in my language) check out this clip and learn how da monkeys do it. We humans are like, soooo stupid.

AND I thought you should enjoy this:

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